 Select Your Target Market
Select your target market from a range of special interest and geographic categories that have been created by the newsletter writers.
You can research your targets at UpdateTime by reviewing the profiles of all the targets in each category level. Discover their likes and dislikes, their purpose as a group and other relevant information. |
 Determine Your Message
Research indicates that the best adverts ask questions and allow viewers to form their own conclusions. So what questions will your target market find interesting. You can review this on the Updater’s profile page.
Advertising at UpdateTime already associates you with a positive community spirit, you can build on this foundation. |
 Determine Your Objective
- Do you want to develop name or brand awareness in your business or in a new product ?
- Do you want to develop knowledge about your business or about a specific product ?
- Do you want feedback about how your target market feels about your business or a specific product ?
- Do you want to develop a preference for your business or product over a competitor’s business or product – points of difference ?
- Do you want to develop conviction or an intent to purchase your product – a special offer for a limited time, a risk reversal like a money back offer ?
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 Measure Your Result and MOI
Update Time will tell you:
- What your likely cost of your campaign is before you launch it.
- How many people viewed your advertisement and for how long they stayed on the page
- Click through figures to your nominated URL.
- Feedback from viewers about your campaign
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